Business Background

I set up Haberman Associates (formerly Haberman Feeders) in 1984, for the commercial exploitation of my first invention – the Haberman Feeder for babies with sucking problems.

I hadn't planned on going into business but the companies that I approached with a view to licensing my inventions, whilst being very happy to see them, didn't take up the offer. In desperation, I brought my inventions to market myself and my Anywayup cup technology revolutionised the baby cup market world wide. 

I couldn't have done it on my own - the success of my business is in part attributable to the development of business partnerships; employing the help of talented partners, sub-contractors and consultants with creative flair whom shared my vision to bring innovative products to the market place.

With strategic partners, Laurence Milton, Paul Bottomley and Colin Jones, I am establishing my own business to bring together all my ideas and create a cohesive product range under my own brand.

I believe that innovation is essential to business success. Our new company is based on innovation and design, bringing real 'must have' products to the market at sensible prices. A business based on intellectual property has always been my dream and now it is a reality.